We are the audience, lets communicate!

Audiences have become the most valuable aspect of media technologies and their success. Being part of an audience we become this dialogic platform where we offer input and can have access to information where we can facilitate a conversation.

As an audience we interact with other audience members and the media technology. This is demonstrated by liking someone’s page on Facebook, leaving a comment on someone’s YouTube video or pressing the follow button on Twitter notifying someone of his or her new audience member.

What can we do as audience members? What access do we have and what sort of relationship is built between the technology and its users A.K.A US. Look at the web, by its design it is dialogic. The platform is meant to support the organisation of information so that it can support a forum of conversation about that said information.

YouTube. Is it dialogic or monologic? I’d say it has aspects of both. When searching for a video it is the way you access the information that is broadcasted [monologic] but as you watch the video you can push the like button, share it through various media platforms and most importantly comment. When you comment on someone’s video, you have access to a conversation. You can ask questions to which other audience members or the owner of the video may reply to and thus becoming dialogic. YouTube also attempts to make your visit to its site as easy as can be. Once a member you have the option to subscribe to people and become notified when they upload a new video, you also are given a “what to watch” option which are suggested videos based on genres you already watch.

YouTube nature is more dialogic than monologic, making it a forum that allows interactions and communications between the audience and technology.

Reference:

Moore, Christopher (2014), ‘Lecture 5 Audiences: power, access and participation,’ BCM112, University of Wollongong, Wollongong, 3 April.