How will you tell your story?

Transmedia; is “storytelling that represents a process where integral elements of a fiction get dispersed across multiple channels to create an entertainment experience.”

What type of mediums is there that are incorporated into the story telling of a fiction? Well different mediums are used for specific reason; by this I mean that each medium makes its own contribution to the story and the tail that is unravelled.

Look at the Marvel’s Avengers, they one but one film, yet a collaboration of other films that tell the individual tale of the heroes e.g. Thor, Captain America, The Hulk and Iron Man. There is also a spin off television series Agents of S.H.E.I.L.D. Games that are produced by both fans and Marvel that can be played on a computer and smart phones. And of course where it all started; the comics that share the story in a different light.

That is transmedia storytelling at its finest. It offers different options for the audience to gain insight and understanding of the entire story world created. However there are many other outlets that offer the ability for transmedia storytelling.

YouTube is of one these many outlets; it offers both fans and even the franchises to expand their stories by producing online that are posted onto YouTube. Not only can YouTube offer people the chance the learn and upload new information about the fiction at hand, it serves as a medium where people can share something on YouTube that is watched by someone else who shares it on Tumblr and so on, so fourth. An example is the Cinderella 2.0, a video made on YouTube that is a tutorial for storytelling brand content on transmedia. But more than anything it demonstrates how something as small as a video that was shared from YouTube to Facebook can cause such a stir that it is transferred across multiple mediums to connect with different audiences.

References:

Global, FCB 2013, Cinderella 2.0: Transmedia Storytelling, online video, 20^th May, YouTube, 29/4/14. <https://www.youtube.com/watch?v=CP-zOCl5md0>

Jenkins, H. (2007) ‘Transmedia Storytelling 101’, <http://henryjenkins.org/2007/03/transmedia_storytelling_101.html>